Paco Underhill’s informal book Call of the Mall is like a trip to the mall with several different customers and features conversations with salespeople and with . Call of the Mall has ratings and 87 reviews. Anina said: This is a pretty neat book. The guy who wrote it is a professional who observes people in ma. Review the key ideas in the book Call of the Mall by Paco Underhill in a condensed Soundview Executive Book Review. Summaries & book reviews of the year’s.

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Call of the Mall

Underhill is our bard of the suburbs. Very interesting non-fiction niche read; slightly more boring less humorous than Why We Buy. The author makes some if observations about the development of malls and people’s behavior in them, but doesn’t seem interested in thoughtful discussion. To me as a marketer, the book was worth purely for these varied, logical yet unusual retail experience ideas like different types of theaters for different types of movies or splitting food court into kids food court and gourmet food court etc.

The products never go on pao.

Return to Book Page. To start with, the construction does not allow a proper flow of thought around the topic.

But this one just isn’t as interesting. A lot of history of the shopping mall and commentary on it as a social phenomenon. However I have to agree with other reviewers here that this book is not as solid as the first.

And then, the topics are not fact pavo rather focused on nonchalant observation of the author. Some might ask how much detail shoppers really want about how stores entice them to buy, but any nagging doubts will be swept away by the engaging manner in which Underhill passes along the keen insights he’s gained through years of retail consulting.

I’ll never go a museum, library, amusement park or any other venue with the same naivete that I posessed before reading this book! Paco Underhill is one of my favorite authors. And I mean that as a compliment! To get the free app, enter your mobile phone number. To see what your friends thought of this book, please sign up.

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This, along malp the aforementioned structure, in which he journeys along and converses with a cast of typical shoppers, employees and the occasional industry insider, tends to portray him as opinionated, rather than expert. It has been savaged by new trends and behaviour much of which is digitally inspired.

Amazon Inspire Digital Educational Resources. Otherwise it is an interesting book.

When he critiques multiplex theatres, raunchy bathrooms or the absence of coatrooms, he also offers witty suggestions. His second book, entitled Call of the Mall: From what I have read on his website, the author takes this kind of tour with business people to help them improve their own brand and sales.

Dec 28, Budd Margolis rated it really liked it. What other items do customers buy after viewing this item? Underhill knows why this is and how retailers can increase both of these things. Nov 27, Anoop rated it liked it.

This, along with the aforementioned structure, in which he journeys along and converses with a cast of typical shoppers, employees A patchy history, critique and explanation of the shopping mall. Paco Underhill, the Margaret Mead of shopping and author of the huge international bestseller Why We Buynow takes us to the oof, a place every American has experienced and has an opinion about.

The best thing about the book is how it gets you to be more open minded and more observational about how customers view and shop. Underhill’s restless mind and keen eye glom onto all parts of unnderhill mall experience No detail is too small to escape his attention He takes us with him to the shopper’s most popular habitat, the mall.

See all 48 reviews. May 30, Uderhill Shoeshine rated it really liked it.

Call of the Mall: The Geography of Shopping by Paco Underhill

A lot of things went wrong with the book. Recently, I got a project on Shopper Marketing.

But the observations, when they come, are as trenchant as they were his first time out: If you love to shop pado I do, you’ll probably enjoy this book. I highly recommend this book to anyone interested in retail ;aco and consumer behavior. Books by Paco Underhill. This book is just on the dynamics of malls; or I should more accurately say, the static-ness, the geography, even the architecture of malls.


Call of the Mall’s unique contribution to the field is less the sociological analysis than the shock of personal recognition Underhill provokes as he lasers in on some unexamined moments in modern life. He is an insightful and captivating speaker, who frequently presents to trade associations and professional groups about the methodology and findings of his research.

Sep 11, Kelsey rated it liked it Shelves: Not worth your time! Open Preview See a Problem? More books from this author: You might not think a book unserhill shopping malls would be so vastly informative and entertaining, but this one is, and everyone who has ever set foot in a mall ought to pado it. From the architecturally blank outer walls, ujderhill of coat and package check, unreadable maps, terrible merchandise displays and bathrooms hidden down murky hallways, the average mall is designed almost on purpose to irritate the consumer.

This company has moved on to advising libraries on how to better organize their spaces for the way customers use them. Tell us what you like, so we can send you books you’ll love.

Call of the Mall: The Geography of Shopping

I really wanted to like this book, but I did not. Underhill, a retail anthropologist, dissects them from parking lots to display racks, finding enough tasty tidbits to stock a food undernill. This has been on my list for so long that it was satisfying to finally find it. Maybe somebody with a casual interest in shopping Few people have spent more time thinking about malls than Paco Underhill.